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Services
point.of.order

Bringing structure
to the chaos.

Clarity
+
Structure
+
Intentionality
=
Point of Order

A studio built
on clarity.

Point of Order — three founding partners

Point of Order is a creative and strategy studio based in Johannesburg. We bring clarity, structure, and strategic direction to brands.
Sharp. Measured. Corrective.

We step in when communication becomes unclear, inconsistent, or misaligned and bring things back into order.

Clear thinking creates better work. A defined sequence, from observation to structure.

A
Red arrow pointing to the right.
B
Our process
01

Observe
the context.

We look at how your brand communicates, presents itself, and makes decisions.

A
Red arrow to the right
B
02

Audit
the brand.

We identify where things are unclear, inconsistent, or unnecessary.

03

Clarify
the intent.

We bring strategic direction to your positioning, messaging, and visual identity.

04

Structure
the work.

We create systems that support consistent communication and thoughtful execution.

What we
bring.

01.
BRAND STRATEGY
Positioning, messaging, tone of voice
02.
BRAND IDENTITY
Logo systems, typography, guidelines
03.
DIGITAL DESIGN
Websites, UI / UX, development

What we
bring.

Reference project mockup — healthcare website
Positioning, messaging, tone of voice
01.
BRAND STRATEGY
Reference project mockup — automotive website
Logo systems, typography, guidelines
02.
BRAND IDENTITY
Reference project mockup — education website
Websites, UI / UX, development
03.
DIGITAL DESIGN
Red arrow pointing to the left.
01
Red arrow pointing to the right.
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Services.html
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Services.html
Our services

Brand strategy.

Clear thinking before anything takes shape.

Positioning
Brand audits
Naming support
Messaging frameworks
Tone of voice
Brand architecture

Investment:

Let’s discuss

Start a brief

CLARITY. STRUCTURE. INTENTIONALITY.

POO/SVC.01-E1
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IDN
White diamond-shaped outline with the letter E in white centered inside, on a black background.
Three white fast-forward arrow icons on black background.
TEAR along line
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White target or crosshair symbol on a black background.
EVERYTHING HAS A REASON TO EXIST
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Brand identity.

A visual system that makes your brand recognisable.

Logo systems
Visual identity systems
Typography selection
Colour systems
Brand guidelines
Presentation systems
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Investment:

Let’s discuss

Start a brief

CLARITY. STRUCTURE. INTENTIONALITY.

Qr Code
POO/SVC.02-G1
White crosshair target symbol on a black background.
WEB
Hexagon shape with the letter G centered inside.
TEAR along line
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CLEAR THINKING CREATES BETTER WORK
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Web design & development.

Strategic websites built on disciplined systems, from positioning to production.

Strategic websites
Landing pages
Portfolio sites
UI / UX design
Custom web apps
Frontend development
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Investment:

Let’s discuss

Start a brief

CLARITY. STRUCTURE. INTENTIONALITY.

Qr Code
POO/SVC.03-E2
Mark
SYS
White letter E inside a white circular border on a black background.
TEAR along line
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Mark
SYSTEMS CREATE CONSISTENCY
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Communication design.

Telling the story in every touchpoint.

Campaign visuals
Social systems
Presentation decks
Reports
Marketing collateral
Digital assets

Investment:

Let’s discuss

Start a brief

CLARITY. STRUCTURE. INTENTIONALITY.

POO/SVC.04-E1
White target crosshair symbol on a black background.
IDN
White diamond-shaped outline with the letter E in white centered inside, on a black background.
Three white fast-forward arrow icons on black background.
TEAR along line
Three white right-pointing arrowheads in a row on a transparent background.
Red dashed horizontal line on a white background.
White target or crosshair symbol on a black background.
EVERYTHING HAS A REASON TO EXIST
Red dashed horizontal line divider on a white background.

Creative direction.

Holding the line across the work.

Campaign direction
Art direction
Visual storytelling
Production oversight
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Investment:

Let’s discuss

Start a brief

CLARITY. STRUCTURE. INTENTIONALITY.

Qr Code
POO/SVC.05-G1
White crosshair target symbol on a black background.
WEB
Hexagon shape with the letter G centered inside.
TEAR along line
Red dashed horizontal line divided into evenly spaced segments on a white background.
CLEAR THINKING CREATES BETTER WORK
Dashed line

Retainer services.

Ongoing partnership, with a monthly cadence.

Monthly design support
Brand management
Content systems
Ongoing strategy support
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Investment:

Let’s discuss

Start a brief

CLARITY. STRUCTURE. INTENTIONALITY.

Qr Code
POO/SVC.06-E2
Mark
SYS
White letter E inside a white circular border on a black background.
TEAR along line
Dashed line
Mark
SYSTEMS CREATE CONSISTENCY
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Premium but accessible.
Every engagement starts with discovery and a defined scope. We offer project work, ongoing retainers, and strategic consulting.

We keep our
thinking clear

and work intentional
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Aldridge Mtakiwa — Strategy · creative direction · clients

FOUNDING PARTNER

Aldridge Mtakiwa.

Strategy & creative direction

A South African designer, strategist, and creative operator with experience across branding, digital design, production, and project management.

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Siboniso Sekute — Operations · business development · projects

FOUNDING PARTNER

Siboniso Sekute.

Operations & business development

Co-founder of Point of Order, focused on business operations, development, project management, and studio growth.

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Olefile Makganye — Design · digital production · systems

FOUNDING PARTNER

Olefile Makganye.

Design & digital production

Co-founder of Point of Order, focused on design, digital production, studio systems, and operational tools.

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FAQ.md
# What does Point of Order do?

We are a creative and strategy studio in
Johannesburg. We bring clarity, structure,
and strategic direction to brands.

# What services do you offer?

Brand strategy and identity, web design
and development, communication design,
creative direction, and retainer support.

# Who do you work with?

Startups, SMEs, NGOs, cultural organisations,
and growing businesses that value strategic
thinking and clear communication.

# How do you approach a project?

Observe. Audit. Clarify. Structure.
We identify where things are unclear,
inconsistent, or unnecessary, then build
a defined scope around what matters.

# Do you offer ongoing support?

Yes. Retainers can include monthly design
support, brand management, content systems,
and ongoing strategy support.

# Who are the founding partners?

Aldridge Mtakiwa: strategy and creative direction.
Siboniso Sekute: operations and business development.
Olefile Makganye: design, production, and systems.

# How much does a project cost?

Each engagement has a defined scope.
Start a brief to outline what you need.
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Principles.txt
Clarity

Clear thinking creates better work. We bring communication back into focus when things become unclear, inconsistent, or misaligned.

POINT OF ORDER · STUDIO PRINCIPLES
Structure
Subtract element

Systems create consistency. We build the structure that helps brands communicate with confidence.

POINT OF ORDER · STUDIO PRINCIPLES
Intentionality
Subtract element

Everything has a reason to exist. Design should communicate. Aesthetic without meaning quickly becomes noise.

POINT OF ORDER · STUDIO PRINCIPLES
Collaboration
Subtract element

Three founding partners, with shared responsibility across strategy, operations, design, and digital production.

POINT OF ORDER · STUDIO PRINCIPLES
Relevance
Subtract element

Our ambition is to build intelligent, culturally relevant work with ambitious businesses across Africa.

POINT OF ORDER · STUDIO PRINCIPLES
Aldridge Mtakiwa
Aldridge.txt
Siboniso Sekute
Siboniso.txt
Olefile Makganye
Olefile.txt
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Principles.txt
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FAQ.md
Let’s talk

A point of order.
Make things make sense.

We prioritize alignment, mutual respect, and long-term relationships. Tell us where things feel unclear. We’ll find the right place to begin.

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bringing into
order?

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